Miniboss Marketing HQ – Marketing and Consulting

It is widespread in the marketing world to hear about seo and content marketing. We would go so far as to say that these two things have become the bread and butter of many enterprises marketing strategy in this tutorial we’re going to explain the relationship between seo and content marketing.

What is search engine optimization seo is what businesses do when they want to improve their rankings in search engines. Historically, seo has a dark side and many people still think it’s a geek like me sitting in a dark room, bashing, a keyboard we hear about algorithms and keywords and that’s a part of the process. Google seo strategy comes from a combination of planning, research, preparation and optimization. This is an endless loop to build your authority with google there’s another word.

We hear a lot in the seo world authority is what google measures your expertise, authoritativeness and trustworthiness in my world. We call this eat e-a-t having a fun clean, professional website is filled with your awesome articles, content and resources is what is required. Finally, keywords are the bridge between a visitor searching on google, the search engine and your website which hosts the content. In a nutshell, google is a giant switchboard trying to connect people to information, and there are about 63 000 search queries done per second. What is content marketing content? Marketing refers to the content generated by a company to attract potential customers, identify leads and hopefully turn them into. Sales content can also be used as a retention strategy for existing customers. This is where the buyer’s journey starts on your website when they enter your funnel stage.

One is the top of the funnel stage. Two is the middle of the funnel stage. Three is the bottom of the funnel. The process is sending traffic to your website where they enter the top of the funnel when they qualify by consuming your communication and taking action. Such as contact they’re entering the middle of the funnel finally, the bottom of the funnel is what you do with your back end marketing. Why is content marketing important for seo?

Your business can’t fully reap the reward of a good marketing campaign without effectively employing seo and content marketing. So how do seo and content marketing work together? Any successful seo campaign will have high quality content behind it. How to use the seo content planning template before we begin check the blog article in the link in this video for details on how to build a strategy.

One target customers in all stages of the buyer’s journey
two perform a keyword, research. We also have an seo keyword. Research made simple tutorial that helps you explore keyword, gaps in your competitors, ranking
three write: great content,
four optimize, your content for seo
five build links.

Finally, when you have an understanding of your content strategy, put it all into your seo content planning template, follow the new article checklist tab begin with topics and keyword, research.

Next start the article planning and writing start to stage the article on your website complete seo. Optimization and schedule your article to publish it’s that simple, the content pipeline should contain all the new and upcoming articles in your content strategy.

Add your article title update your statuses to stay current on every step. Add due dates to your articles and overview summary of objectives. Your focus keyword, other keywords for the writer content competitors found during research. Brief bullet point outline featured snippets opportunity. This article can rank for other content and marketing asset ideas. The last stretch is optimizing. Your title tag a meta description, making sure you’re putting a header image. Alt text and the working links and that’s done – you’ve set up your content pipeline and now you can plan all of your articles to rank better on google and receive more free traffic from the search results thanks for reading, i’m publishing articles on growth, hacking, digital marketing, how to be a successful entrepreneur. I really want to enable you to become a decision maker in your own business in the future of work. So if you want to come along with me on this journey, make sure you read our articles and i’ll talk to you real soon.

As found on YouTube

How to add or claim your business on Google,

Make sure your correct business information shows up on Google then you’ll want to sign up for Google my business a free service that lets you maintain your business information online there are two ways to get started with Google my business you can claim ownership of your business on Google or you can add your business on Google will cover both ways in this video to begin search for your business on Google if any of the results match your business information check to see if the are you the business owner link appears if it does then the business isn’t claimed and you can click the link if you don’t see the are you the business owner link go to google.com slash business and click the get on Google button then sign in to your Google account if you don’t yet have a Google account click create account at the bottom of your screen you’ll then be asked to search for your business if you see your business click on it it’s ok if not all the details are up to date you’ll be able to change them later if you don’t see your business after searching then click on the magnifying glass to see the option to add your business once you’ve finished entering the most current and accurate information for your business you’ll need to verify it this will tell Google that your business listing is legitimate and maintained by you the business owner if there are any edits you’d like to make to the listing we suggest that you click the option to continue and verify later it’s best not to make any changes to your business name address or category between when you request your verification code and when you actually receive the code and verify your business if you make these types of changes during this time you might need to request a new code to help avoid delays in the process it’s best to make sure that your business name address and category are correct before requesting a verification and that’s all you need to add a business on Google if your business is already on Google you can claim it make any necessary edits and then verify it so that your updates appear on Google search and Google Maps just like you would if you are adding a business to Google begin by visiting google.com slash business and click the get on Google button next sign in to the Google account you used to originally claimed your business you may have multiple Google accounts including one for personal use and one for business use if you don’t yet have a Google account click create account at the bottom of the screen you’ll then be asked to search for your business by name if any of the search choices match your business information you can begin the process of claiming that business by clicking on it and checking to see if the are you the business owner link appears if the link appears then the business isn’t claimed if the link doesn’t appear try signing in to google.com slash business with any other Google accounts you might have to see if you’ve already claimed the business by using another account if so the business will appear when you search for it Google often add businesses by using information available online so don’t be alarmed if you don’t remember adding your business yourself if your business is already on Google you’ll first be asked to confirm that you’re authorized to manage it and agree to the Google my business Terms of Service then you’ll see the option to request verification just like the process for adding a business to Google if there are any edits you’d like to make to your business information we’d suggest that you click the option to continue and verify later if someone has already claimed and verified your business you’ll receive a pop-up notification asking you to request management rights please remember to sign in with all of your different Google accounts to see if any of them are the business owner on Google each business can only have one owner per location so you won’t be able to duplicate your business if someone else has already verified it if you want to edit your business information you’ll need to request management rights learn how to do that in this video and that’s it now that you’ve signed up for Google my business you can make sure that your business is information is available and accurate on Google make sure to checkout our business here: https://catchlocalleads.com/#home

As found on YouTube