It is widespread in the marketing world to hear about seo and content marketing. We would go so far as to say that these two things have become the bread and butter of many enterprises marketing strategy in this tutorial we’re going to explain the relationship between seo and content marketing.
What is search engine optimization seo is what businesses do when they want to improve their rankings in search engines. Historically, seo has a dark side and many people still think it’s a geek like me sitting in a dark room, bashing, a keyboard we hear about algorithms and keywords and that’s a part of the process. Google seo strategy comes from a combination of planning, research, preparation and optimization. This is an endless loop to build your authority with google there’s another word.
We hear a lot in the seo world authority is what google measures your expertise, authoritativeness and trustworthiness in my world. We call this eat e-a-t having a fun clean, professional website is filled with your awesome articles, content and resources is what is required. Finally, keywords are the bridge between a visitor searching on google, the search engine and your website which hosts the content. In a nutshell, google is a giant switchboard trying to connect people to information, and there are about 63 000 search queries done per second. What is content marketing content? Marketing refers to the content generated by a company to attract potential customers, identify leads and hopefully turn them into. Sales content can also be used as a retention strategy for existing customers. This is where the buyer’s journey starts on your website when they enter your funnel stage.
One is the top of the funnel stage. Two is the middle of the funnel stage. Three is the bottom of the funnel. The process is sending traffic to your website where they enter the top of the funnel when they qualify by consuming your communication and taking action. Such as contact they’re entering the middle of the funnel finally, the bottom of the funnel is what you do with your back end marketing. Why is content marketing important for seo?
Your business can’t fully reap the reward of a good marketing campaign without effectively employing seo and content marketing. So how do seo and content marketing work together? Any successful seo campaign will have high quality content behind it. How to use the seo content planning template before we begin check the blog article in the link in this video for details on how to build a strategy.
- One target customers in all stages of the buyer’s journey
- two perform a keyword, research. We also have an seo keyword. Research made simple tutorial that helps you explore keyword, gaps in your competitors, ranking
- three write: great content,
- four optimize, your content for seo
- five build links.
Finally, when you have an understanding of your content strategy, put it all into your seo content planning template, follow the new article checklist tab begin with topics and keyword, research.
Next start the article planning and writing start to stage the article on your website complete seo. Optimization and schedule your article to publish it’s that simple, the content pipeline should contain all the new and upcoming articles in your content strategy.
Add your article title update your statuses to stay current on every step. Add due dates to your articles and overview summary of objectives. Your focus keyword, other keywords for the writer content competitors found during research. Brief bullet point outline featured snippets opportunity. This article can rank for other content and marketing asset ideas. The last stretch is optimizing. Your title tag a meta description, making sure you’re putting a header image. Alt text and the working links and that’s done – you’ve set up your content pipeline and now you can plan all of your articles to rank better on google and receive more free traffic from the search results thanks for reading, i’m publishing articles on growth, hacking, digital marketing, how to be a successful entrepreneur. I really want to enable you to become a decision maker in your own business in the future of work. So if you want to come along with me on this journey, make sure you read our articles and i’ll talk to you real soon.